The fridge is the appliance in the home that is commonly accessed. If your house has kids, you have probably already attached the school lunch calendar to the fridge to monitor what is going on. Or you may have put your chores list there, or your social calendar.
Whihcver the case, the fridge door becomes among the important communications paths within the home. Meaning that as a company, there is a fantastic prospect for you to develop awareness of your brand and your solutions, by supplying a magnetized calendar for the fridge.
These magnetic fridge calendars take a variety of distinct forms. The primary one is just a twelve page 3×5 calendar which has a magnetic back in which the back side has your business card and contact info over it. The second is a bigger one that has a dry erase board on the surface of the magnet which the client can be able to write on. Additionally, it has a grid with 5 months’ worth of boxes on it, so that they can write down the calendar information that is important to them. On top it has your business name and emblem. These magnetic calendars may be used for years, and have a tendency to get ripped by people to place on record cabinets or either side of the desks at work as well as used as magnetic refrigerator calendars at home.
From your standing point, these are similar to getting personalized directories where people may look at them if they are taking a look at something which wants to be scheduled. The traditional businesses which use this kind of calendars are printing offices at which clients are tracking longterm deadlines, physicians’ offices for tracking appointments, and automobile repair places for scheduled maintenance and tune-ups.
Your magnetic fridge calendar has to have your company’ name, website, phone number, and address. Fax numbers are great for magnets intended to target different businesses, dental clinics and doctor’s offices may not require them to get patients.
When presenting this information on your magnetic refrigerator calendar, it is good to keep in mind that readability is essential. Do a print outside and check it out at your work premises from a moderate distance. Ensure it could be read on arm’s reach since that is where it will most certainly be sitting.
The final step is bringing them to your clients. You can hand them out in the workplace, or mail them out with the latest statement. In case you invoice frequently, you can give them out in the invoices for November and December or January if you get late . Spreading them out during the local Small Business Development Council Sessions would be a good opportunity for business to business style.